Business Challenge

As the industry grows, so does competition, and cruise lines need to deliver personalized, cost-effective experiences to keep passengers coming back to sea on their ships. However, customers feel this is an area where travel providers struggle. According to Accenture Global Consumer Pulse Research in 2018, three out of four travelers feel only a handful of travel companies really excel in relevance.

As the industry grows, so does competition, and cruise lines need to deliver personalized, cost-effective experiences to keep passengers coming back to sea on their ships. However, customers feel this is an area where travel providers struggle. According to Accenture Global Consumer Pulse Research in 2018, three out of four travelers feel only a handful of travel companies really excel in relevance.

Starting With a Strategy

The approach was to embed smart digital technologies into the physical environment of ships that could sense and respond to guests’ needs. The technology could also empower the crew to build one-on-one relationships with each of the thousands of passengers on board, allowing them to create moments of surprise and delight.

The Medallion helps crew easily and precisely identify guests for bespoke recommendations and seamless cabin access, while linking to interactive portals and other digital experiences through the ship. The Ocean Medallion enables everything from frictionless payments to streamlined embarkation, creating a whole new way for guests to enjoy their time onboard.

Final Outcomes

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